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Marketing-&-Sales-Blog

Marketing & Sales Blog

Jake Fisher

Jake Fisher
Jake Fisher is a co-founding partner at Bridges Strategies & Digital Marketing. His areas of expertise include inbound marketing, SEO, lead generation, B2B sales technology, and multilingual SEO. He founded the first and only official HubSpot User Group in Oklahoma City. When he's not working, you can find him telling jokes in two languages on Twitter (@jakefisher) and on comedy stages.
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Recent Posts

Digital Marketing Agency Bridges Strategies: Our Values

I assume that you are reading this because you are a business manager or owner that is considering hiring a digital marketing agency. That is...
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The Relationship Between B2B SEO & Content Marketing

SEO and content marketing are related fields, but they are not the same thing. Content marketing is an excellent marketing approach that many...
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SEO

Blog Subfolder vs Subdomain Argument is Over: The Better Third Option

Is using a subdomain for my blog better or worse for SEO rankings than using a subfolder or subdirectory? The short answer is subdirectory. ...
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Should My B2B Marketing Strategy Include SEO?

Absolutely. Because if you’re trying to reach the type of customer who needs--- and will purchase -- your company’s goods or services, you’ll need...
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Local SEO Services Help When Business Slows Down

In our seven years of business, we’ve talked to a lot of family-owned, legacy and small businesses over the years. They usually reach out to us...
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SEO Consultant Tips That You Can Use

The most profitable and sustainable digital marketing channel through which to build a business’s long term flow of leads and new customers is via...
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How to Hire an SEO Company and Be Happy With The Results

SEO guru and founder of Backlinko, Brian Dean, recently published the results of an interesting study, done in collaboration with Northstar...
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Bridges Strategies Becomes a HubSpot Certified Gold-Tier Partner!

We’re excited to announce that we’ve become a Gold-Tier HubSpot Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer...
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Bridges Strategies Named Leader on Clutch.co Once Again, This Time Internationally

In June we had the pleasure to be listed as a top Digital Marketing Agency in Oklahoma City by Clutch, thanks to our tireless commitment to our...
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What does a small business marketing budget look like?

All start-up founders and small business owners face countless challenges each day: securing funding, staying afloat, growing at the right pace,...
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Marketing Salsa: Attract More Clients by Never Redesigning Your Website Ever Again

In this episode of Marketing Salsa, Jake explains how you can get off of the website redesign treadmill and acquire more clients. 
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Why You Shouldn't Pay For A Lead Generation Service

On the surface of it, lead generation services sound pretty great. They do all the legwork, and you get to reap the rewards and have a full sales...
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What is Inbound Sales? [Free On-Demand Webinar]

Learn more about Inbound Sales and how you can implement it in your business in this free on-demand webinar. 
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Play by Play: Identifying the Pitfall Between Your Sales and Marketing Teams

Asking "Do I need to work on my marketing or sales?" is like asking "Do I need offense or defense?" It doesn't matter which sport you choose, any...
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5 Things Every Successful B2B Operation Needs

When you're putting together your B2B sales plan, there are several key things that you need to know. By understanding them, you can develop a...
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6 B2B Sales Tips Business Owners Need to Know

For many businesses, a better understanding of sales is critical to ensuring business success. Unfortunately, the sales process is evolving. For...
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5 Steps for Reaching Sales Goals With An Effective Sales Enablement Program

If you have sales and marketing challenges to overcome, then you need an effective sales enablement program. More and more companies are jumping...
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Should I be using a CRM? 4 Questions to Ask

For most larger companies, it's not even a question. Because of the scale of their marketing and sales operations, they use Customer Relationship...
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Your 4-Step Plan To Get New Business From Existing Clients

Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most...
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The Accidental Inbound Marketing Firm

We are celebrating a big moment at Bridges Strategies: on Wednesday, HubSpot recognized us as a Silver-Tier Certified Agency Partner. While that...
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Avoid Bad Reviews for Your Roofing & Construction Business by using marketing automation

Bad online reviews can hurt a roofing and construction business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online...
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Our Favorite HubSpot Integrations for 2017

The HubSpot Growth Stack (marketing, sales & CRM) is designed to help marketers and salespeople to generate more leads and sell more by: Removing...
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How to Replace Your Yellow Pages Marketing and Double Your Leads

  A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was...
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How Inbound Marketing Makes B2B Sales Easier

Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier. In the old way of B2B...
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How to Make a Successful Inbound Marketing Campaign

Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound...
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25 Website must haves: #8 Using the Right Images

Images can be a powerful element to any website but you need to use them wisely. What kind of images does your website need to be successful? For...
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25 Website 'Must Haves' for Driving Traffic, Leads & Sales

We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs...
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