Digital marketing does not necessarily mean inbound marketing. Digital marketing can include outbound strategies like digital advertising on Facebook or Google. It can also include more inbound activities like search engine optimization and content marketing.
In short, digital marketing encompasses all of your online marketing activities.
"Almost overnight, the Internet's gone from a technical wonder to a business must."
– Bill Schrader, businessman
Inbound marketing is an activity that occurs under the umbrella of digital marketing. In short, digital marketing is every online marketing activity your company engages in. Inbound marketing is a strategy and methodology used in attracting new leads and converting them into customers.
We attract the best traffic to your website with blogging, SEO and digital advertising. We convert these visitors into leads by offering premium content.
Your website should be your best salesperson. Find out if yours has what it takes with our free guide, "The 25 Website Must-Haves."
The goal of search engine optimization (or SEO) is to make your website visible on the search engine results page (or SERP) when potential customers are searching for your product or service. SEO is done both on-page (on your website) and off-page (on other websites).
Content marketing is about selling the way people buy in the digital age. Today, everyone does research before a purchase. It's increasingly more important to create and promote your content for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Social media marketing is the practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. This can include Facebook, Twitter, LinkedIn, Instagram, Snapchat and more.
It's every marketer's dream to automate those repetitive tasks. With marketing automation software, marketers can automate repetitive tasks such as emails, social media, and other website actions, saving time and money.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Digital advertising is not just Google AdWords anymore. It can include pay-per-click (PPC), native advertising, digital video ads or pre-roll, affiliate marketing, remarketing or retargeting and more.
Are you just getting started with digital marketing for your business? We're here to help. Check out any of the guides below to learn more.
Tired of cold-calling? Learn how to replace it with social media prospecting using our workbook.
